We're not just consumers, and we're not just employees of whatever company, expected to work from 9 to 5 for five days a week. Third, and perhaps most egregiously, what about productivity? One of the things I really think Microsoft got right this year with its "mobile first, cloud first" strategy is the notion of dual use. buy Apple hardware and use Google's services? Seriously, we're supposed to just be lemmings? Can't we think for ourselves instead? (So nothing new from the perspective of how the New York Times does things.) In fact, that one mention is the only time the word "Microsoft" even appears in the article.
My anger at this advice, however, was multi-layered.įirst, the article explicitly mentions Microsoft as being among the "five behemoths" and then goes on to utterly ignore the firm's many offerings. As it was for many others, for various reasons. My initial reaction to this advice was, to put it mildly, outrage. And then after a discussion aimed at helping consumers avoid investing in losing ecosystems like Nook, he comes to the following conclusions.īuy Apple hardware. Manjoo notes that "five behemoths"-Amazon, Apple, Google, Facebook and Microsoft-are competing with a "dizzying array of start-ups"-Dropbox, Pandora, many others-to hook you into their digital ecosystems, which is both fair and true. But I do want to reference his article because he left out a very crucial piece of the puzzle.
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This article is not inspired in any way by Farhad Manjoo's February New York Times column, How to Survive the Next Wave of Technology Extinction, as I've been thinking-and writing, and speaking-about this stuff for many years now. It's about making sure that all of us-me, you, everyone-are using the best products. This isn't about cheerleading a company, which confuses some people. But I'm also not shy about using non-Microsoft solutions when they're better. I do this many times to see where the competition is with regards to Microsoft's solutions.
While the banner on the site you're reading says Windows, the truth is I've always used and tested a variety of non-Microsoft platforms, hardware, apps and services.
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